Client: Invymark
Visual Identity
UX/UI design
Art Direction
INVYMARK
Invymark, a sociological and opinion research institute. Conducts electoral and ideological positioning surveys for different companies and media, such as the periodic barometers of La Sexta. Invymark has been a leader in market research for 30 years. On the occasion of its 30th anniversary, the leading market research and consultancy brand wanted to renew its image, updating its visual identity.
The idea is to present the brand as a leader in the sector through its own visual identity. To do this, we reworked the brand logo to incorporate the value of the number one. For the rest of the visual system, we wanted functionality and aesthetics to be in balance in order to make the data more accessible and clear.
