Client: Baan
Visual Identity
Art Direction
BAAN, ASIAN EMPHASIS
Baan (Thai for «house») is a journey through Southeast Asian cuisine and its most iconic preparations. A succulent journey through Thailand and Vietnam that also stops in India, Korea, Japan and China to offer a unique experience in a sophisticated environment. The Baan space is divided into two levels, differentiating the restaurant located on the ground floor from the cocktail bar located on the first floor.
Our approach is to create an elegant and contemporary identity, that does not fall into common or thematic resources. To do this, we propose a common visual code for the restaurant in general, but with different finishes to differentiate the spaces.
Our approach is to create an elegant and contemporary identity, which does not fall into common or thematic resources. To do this, we propose a common visual code for the restaurant and cocktail bar, but with different finishes to differentiate the spaces.
